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PRAGMATICS

  1. What is pragmatics? In the year 1938, an american philosopher Charles W. Morris posited that pragmatics is a branch of semiotics, the study of the contribution of signs to the interpretation process accentuating the well formed language structure and the coherent connection between language and context. In its simplest denotation, Pragmatics is the study of how language is used in context and how context influences the meaning of a person's linguistic utterances. Pragmatics is another branch of linguistics that deals with meaning and the way context bears upon it: The intended message expressed and conveyed in a communication appeals to the focal concern of pragmatics which is the way language users derive meanings from a particular kind of speech situation or context and being able to interpret, recognize, relate and comprehend the inferred meaning presented. Thus, pragmatics constitutes two vantage points: The first one is the implied and intented meaning that is not necessa...

TYPES OF QUALITATIVE METHODOLOGY

There are two most common qualitative methodology these are the case study and ethnographic study.  Case study Case study is one of the most familiar qualitative methodology used to probe the condition of a particular organization, individual, and entity by amalgamating all the information about the unit being studied. According to Johnson and Christensen (2000) a case study is a bounded system that tells a story to ascertain what complex things recur within that system. Based on Merriam-Webster, Stake (2008, pp. 119-120) stated that this bounded system also known as functioning unit is the very individual unit. Corresponding to this Flyvberg (2011) views Merriam-Webster's definition as explicit, simple and forthright, which defines a case study as a profound analysis of a unit of any subject bearing on developmental factors and environment. Sarantakos, 1993 asserts that a case study serves not merely as a supplemental methodology but an indispensable and unfettered research model....